To a small business owner, their business is more than their livelihood.

It’s their dream, their passion, their baby. It’s a big deal.

This month, we’re helping Commerce Bank turn their branches into small business centers to demonstrate the brand’s appreciation of everything small businesses do for our communities and the economy–and to generate conversations about how Commerce Small Business Specialists can help them do it all more efficiently.

Through a series of executions including in-branch posters, on-site installations as well as mobile billboards, our goal was to help communicate that–although these businesses might be small–their big impact is felt and valued.

Even an office supply as common and business-like as a pencil is a big deal when it comes to Small Business Month at Commerce. This campaign included a cool way to disguise and message the event on the bumper guards in the branches’ drive-through lanes.

And easy customer-focused solutions like Commerce Small Business Options Checking account were featured. Small Business Options Checking allows Commerce customers to combine the balances in their personal and business accounts to save on bank fees, get premium rates on Business Money Market accounts, and earn better rates on loans. This direct mail piece outlined the details of the special account and played up the opportunity to not only grow your savings, but also get two airline tickets for the price of one, when you open an account by November 30th. Play the video below to see it in action.