The Country Club Plaza lighting ceremony is attended by tens of thousands of visitors on Thanksgiving day every year.

What better opportunity to bring to light what the Salvation Army does for those in need locally?

In partnership with MK-12, B-R and the Salvation Army decided to Deck the Halls this year, literally. The Halls Department Store building became the backdrop for a dramatic 3-D presentation of how the Salvation Army changes lives, bell ringer by bell ringer.

Each of the Salvation Army’s core missions were brought to life in the three-story-tall display using two 10,000-lumen projectors.

We were proud to be a part of it, and you can be, too. You can ring for change whether you’re in Kansas City or not.

Every time the video gets posted to a Facebook page, B-R will make a donation to the Salvation Army. Just go to the site here, and look for the Facebook link to post it on your profile.

Thanks for your support!